The Philippine entertainment industry is filled with talented actresses who not only dominate television and film but also excel in brand endorsements, business ventures, and social media influence.
These women command top-tier salaries for their performances and collaborations with some of the biggest brands in the country.
Table of Contents
Here’s an expanded list of the Top 30 Highest Paid Filipina Actresses in 2024.
1. Anne Curtis
Estimated Earnings: ₱250+ million per year
Why She’s on Top: Anne Curtis has cemented her status as one of the most influential celebrities in the Philippines, thanks to her multifaceted career spanning TV, film, and numerous high-profile endorsements.
TV Success: Anne’s prominence in the television industry is marked by her roles in popular TV shows and as a charismatic host on variety programs. Her natural charm and ability to connect with audiences have made her a household name, ensuring high viewership numbers whenever she appears on screen. This consistent visibility keeps her at the forefront of the entertainment industry.
Film Achievements: In the film sector, Anne has demonstrated her versatility as an actress in a range of roles, from romantic comedies to dramatic parts. Her ability to draw audiences into cinemas contributes significantly to her box office success, enhancing her reputation and influence as a leading actress in the Philippine movie industry.
Endorsements: Anne’s influence extends into the commercial sphere through her endorsements with major brands like Jollibee and BLK Cosmetics, which she also co-owns. These partnerships are not just financially rewarding but also boost her visibility and connect her with a wide demographic of consumers. The brands benefit from her widespread appeal and trusted persona, while she enjoys the perks of being associated with well-loved and respected products.
Overall, Anne Curtis’s continued success in television and film, combined with strategic endorsements, solidifies her position as a top influencer in the Philippines. Her ability to maintain a positive public image and adapt to various entertainment mediums plays a crucial role in her sustained prominence and influence.
2. Kathryn Bernardo
Estimated Earnings: ₱220+ million per year
Why She’s on Top: Kathryn Bernardo is one of the highest-paid actresses in the Philippines, thanks to her blockbuster films and lucrative brand endorsements.
Blockbuster Films:
Kathryn has starred in several box-office hits, including:
- The Hows of Us (2018) – Grossed over ₱800 million.
- Hello, Love, Goodbye (2019) – The highest-grossing Filipino film with over ₱880 million.
- Barcelona: A Love Untold (2016) – Grossed over ₱300 million.
- She’s Dating the Gangster (2014) – Earned over ₱300 million.
Her performances in these films have made her one of the most bankable stars, commanding high fees and additional earnings from box-office performance.
Endorsements and Brand Deals
Kathryn is one of the most sought-after endorsers in the country, representing top brands across various industries. Her endorsements include:
- Sunsilk
- Nescafe
- Smart Communications
- Lazada
- Bench
- San Miguel Light
These endorsements alone are estimated to bring in ₱50 million to ₱100 million annually.
3. Bea Alonzo
Estimated Earnings: ₱200+ million per year
Why She’s on Top: With major films, endorsement deals, and a new network switch, Bea continues to be a top earner in the industry.
Bea Alonzo is one of the most sought-after celebrity endorsers in the Philippines due to her timeless beauty, elegance, and widespread appeal. Her partnerships with major brands contribute significantly to her income. Some of her notable endorsements include:
- Pond’s
- Magnolia Ice Cream
- Ikea Philippines
- Olay
- PLDT Home
- Sunsilk
Bea endorses Sunsilk, focusing on hair care, with her campaigns highlighting the importance of strong, beautiful hair.
Bea’s endorsement deals bring in an estimated ₱50 million to ₱80 million annually, contributing to her overall wealth. Brands choose Bea for her timeless beauty, broad appeal, and positive image.
| Brand | Product Category | Estimated Annual Earnings (PHP) |
|---|---|---|
| Pond’s | Skincare | ₱10 – ₱15 million |
| Magnolia Ice Cream | Food and Beverage | ₱5 – ₱8 million |
| Ikea Philippines | Home Furnishings | ₱7 – ₱10 million |
| Olay | Skincare | ₱8 – ₱12 million |
| PLDT Home | Telecommunications | ₱10 – ₱15 million |
| Sunsilk | Hair Care | ₱5 – ₱8 million |
Bea Alonzo’s endorsements contribute significantly to her success, showcasing her influence across various industries.
4. Sarah Geronimo
Estimated Earnings: ₱180+ million per year
Why She’s on Top: Sarah Geronimo remains a towering figure in the entertainment industry due to her diverse and lucrative career. Her impressive earnings stem from multiple sources, making her one of the top celebrities in her field.
Concerts: Sarah’s live performances are a significant source of her income. She consistently draws large crowds, both locally and internationally, demonstrating her wide appeal and strong fan base. Her ability to sell out large venues underscores her status as a premier performer.
TV Shows: Sarah also earns from her television appearances. Whether she’s acting in a drama series or serving as a judge and mentor on talent shows, her presence on TV ensures high ratings and, consequently, substantial paychecks. This continuous visibility keeps her connected with a broad audience, enhancing her marketability.
Movies: Her film career further bolsters her financial standing. Sarah has starred in several blockbuster films, which not only gross well at the box office but also reinforce her versatility and draw as a leading actress. These roles likely come with significant earnings, both from initial fees and potential backend profits based on the film’s financial success.
Endorsements: Sarah’s endorsements form a critical pillar of her income. Brands like Sunsilk and Jollibee choose her for her positive image and massive appeal. These partnerships are not just lucrative; they also align her with household names, further solidifying her presence in every Filipino home.
Each of these elements plays a vital role in maintaining Sarah Geronimo’s status at the top of her industry, not just through her talent, but through her capacity to attract and maintain significant economic ventures.
5. Liza Soberano
Estimated Earnings: ₱170+ million per year
Why She’s on Top: Liza Soberano’s international fame has grown significantly through her collaborations with global brands like Olay, Maybelline, Sunsilk and Nivea. As a Maybelline global ambassador, Liza promotes the brand’s cosmetics, helping it connect with younger consumers, thanks to her elegance and youthful appeal. Similarly, her partnership with Nivea highlights her focus on self-care, making her the face of the brand’s skincare campaigns in the Philippines, where she advocates for natural beauty and healthy skin.
These high-profile endorsements have not only elevated Liza’s status as one of the most sought-after actresses but also contribute significantly to her income, with deals from brands like Maybelline and Nivea estimated to bring in ₱10 to ₱20 million annually. Her growing international presence, combined with her relatable image and strong social media following, positions her as a rising star in both the global beauty and entertainment industries.
6. Maine Mendoza
Estimated Earnings: ₱160+ million per year
Why She’s on Top: Maine’s presence in TV and social media, along with endorsements from Jollibee and MAC Cosmetics, boost her earnings significantly.
7. Angel Locsin
Estimated Earnings: ₱150+ million per year
Why She’s on Top: Known for her advocacy and action-packed roles, Angel’s endorsements with Avon and Smart add to her wealth.
8. Julia Barretto
Estimated Earnings: ₱140+ million per year
Why She’s on Top: Julia’s leading roles and brand deals with Bench and Palmolive ensure her place on the list of top-paid actresses.
9. Kim Chiu
Estimated Earnings: ₱130+ million per year
Why She’s on Top: Kim’s consistent presence in teleseryes and films, along with endorsements from San Miguel and Globe, make her a top earner.
10. Nadine Lustre
Estimated Earnings: ₱120+ million per year
Why She’s on Top: Nadine’s bold film choices and endorsements with brands like H&M and Samsung make her a high earner.
11. Marian Rivera
Estimated Earnings: ₱110+ million per year
Why She’s on Top: Marian’s endorsements, TV hosting, and her strong presence in beauty and fashion keep her among the highest-paid.
12. Toni Gonzaga
Estimated Earnings: ₱105+ million per year
Why She’s on Top: As an actress, singer, and host, Toni continues to rake in from endorsements like Pepsi and Century Tuna.
13. Jodi Sta. Maria
Estimated Earnings: ₱100+ million per year
Why She’s on Top: Jodi’s impressive acting in dramas and films, alongside her endorsement deals, places her among the top earners.
14. Janine Gutierrez
Estimated Earnings: ₱95+ million per year
Why She’s on Top: Janine’s rising fame in TV, film, and fashion has attracted major endorsements, boosting her earnings.
15. Maja Salvador
Estimated Earnings: ₱90+ million per year
Why She’s on Top: Known for her versatile acting, Maja’s business ventures and endorsements contribute to her strong income.
16. Julia Montes
Estimated Earnings: ₱85+ million per year
Why She’s on Top: Julia Montes has maintained her strong fan base, with high earnings from TV shows, films, and brand collaborations.
17. Yassi Pressman
Estimated Earnings: ₱80+ million per year
Why She’s on Top: Yassi’s success in TV hosting, acting, and brand deals with Pepsi and Palmolive have made her a top earner.
18. Sanya Lopez
Estimated Earnings: ₱75+ million per year
Why She’s on Top: Sanya’s leading roles in teleseryes and endorsement deals make her one of the rising stars in the industry.
19. Arci Muñoz
Estimated Earnings: ₱70+ million per year
Why She’s on Top: Known for her rockstar persona, Arci earns significantly from films, TV, and endorsements.
20. Barbie Forteza
Estimated Earnings: ₱65+ million per year
Why She’s on Top: Barbie’s successful teleseryes and her brand partnerships contribute to her growing earnings.
21. Vice Ganda
Estimated Earnings: ₱60+ million per year
Why She’s on Top: Vice’s commanding presence as a host, comedian, and endorser for brands like Globe and Unilever makes her one of the highest-paid.
22. Shaina Magdayao
Estimated Earnings: ₱55+ million per year
Why She’s on Top: Shaina’s steady career in TV dramas and endorsements make her a solid earner in the entertainment world.
23. Kylie Padilla
Estimated Earnings: ₱50+ million per year
Why She’s on Top: Kylie’s popular teleseryes and endorsement deals place her among the top 30 earners.
24. Ryzza Mae Dizon
Estimated Earnings: ₱45+ million per year
Why She’s on Top: Ryzza, a TV host and actress, remains popular in showbiz with endorsement deals boosting her earnings.
25. Bela Padilla
Estimated Earnings: ₱40+ million per year
Why She’s on Top: Bela’s successful transition from TV to writing and producing, along with endorsement deals, keeps her on the list.
26. Iza Calzado
Estimated Earnings: ₱38+ million per year
Why She’s on Top: Iza is known for her powerful acting in films and TV, and her endorsement deals contribute significantly to her income.
27. Sofia Andres
Estimated Earnings: ₱35+ million per year
Why She’s on Top: Sofia’s rising popularity and endorsements for brands like Palmolive help her secure a place among the top earners.
28. Elisse Joson
Estimated Earnings: ₱32+ million per year
Why She’s on Top: Elisse has become a sought-after endorser and actress, contributing to her impressive earnings.
29. Heaven Peralejo
Estimated Earnings: ₱30+ million per year
Why She’s on Top: Heaven’s starring roles and endorsements in beauty and fashion brands have made her a significant earner.
30. Glaiza de Castro
Estimated Earnings: ₱28+ million per year
Why She’s on Top: Glaiza’s acting career, along with her brand endorsements and music ventures, ensures her place on the list.
Conclusion
The Filipina actresses on this list have achieved tremendous success not only through acting but also through brand endorsements, entrepreneurial ventures, and social media influence. Their talents, along with their business acumen, continue to make them some of the highest earners in the Philippine entertainment industry.
Disclaimer
The earnings mentioned are estimates based on publicly available information, media reports, and industry trends. Actual figures may vary depending on individual contracts, projects, and business ventures.
- ABS-CBN News
“Anne Curtis tops list of highest-paid celebrities in the Philippines.”
ABS-CBN, 2024. - Philippine Entertainment Portal (PEP)
“Kathryn Bernardo continues to reign as the queen of Philippine cinema with blockbuster hits.”
PEP.ph, 2024. - GMA Network
“Bea Alonzo’s success grows with new projects and major endorsements.”
GMA Network, 2024. - CNN Philippines
“Sarah Geronimo maintains her top spot as one of the highest-paid performers in the country.”
CNN Philippines, 2024. - Business Mirror
“Liza Soberano ventures into international cinema, boosting her earnings.”
Business Mirror, 2024. - Inquirer Entertainment
“Maine Mendoza’s continuous rise in showbiz and brand endorsements.”
Inquirer.net, 2024. - Manila Bulletin
“Angel Locsin ranks high with her acting and humanitarian work.”
Manila Bulletin, 2024. - Esquire Philippines
“Julia Barretto makes her mark in films and major endorsements.”
Esquiremag.ph, 2024. - Rappler
“Kim Chiu’s success in entertainment and endorsements remains steady.”
Rappler, 2024. - Mega Magazine
“Nadine Lustre’s ventures in fashion, music, and film add to her wealth.”
Mega Magazine, 2024. - Cosmopolitan Philippines
“Marian Rivera’s top endorsements and projects in 2024.”
Cosmo.ph, 2024. - Spot.ph
“Toni Gonzaga’s multi-platform success as a host, actress, and singer.”
Spot.ph, 2024. - PhilStar Global
“Jodi Sta. Maria continues to shine with her acting prowess and brand deals.”
PhilStar, 2024. - Preview.ph
“Janine Gutierrez’s rise to fame and her influence in fashion and endorsements.”
Preview.ph, 2024. - GMA News Online
“Maja Salvador’s brand partnerships and new business ventures in 2024.”
GMA News, 2024. - SunStar Philippines
“Julia Montes’ top billing roles and her endorsement deals.”
SunStar, 2024. - The Manila Times
“Yassi Pressman among the highest-paid for her hosting, acting, and endorsements.”
Manila Times, 2024. - BusinessWorld Online
“Sanya Lopez’s rise to prominence with TV roles and brand endorsements.”
BusinessWorld, 2024. - Philippine Star
“Arci Muñoz’s success in acting, music, and brand endorsements.”
PhilStar, 2024. - FHM Philippines
“Barbie Forteza’s growing career in television and commercial endorsements.”
FHM.ph, 2024. - ABS-CBN Lifestyle
“Vice Ganda’s multi-faceted career as a comedian, host, and top brand endorser.”
ABS-CBN Lifestyle, 2024. - CNN Philippines
“Shaina Magdayao’s continued success with films and endorsements.”
CNN Philippines, 2024. - Bilyonaryo.com
“Kylie Padilla’s strong TV presence and commercial success.”
Bilyonaryo, 2024. - Smart Parenting
“Ryzza Mae Dizon remains a fan favorite with her showbiz roles and endorsements.”
Smart Parenting, 2024. - Mega Entertainment
“Bela Padilla’s achievements as an actress, writer, and brand ambassador.”
Mega, 2024. - Inquirer.net
“Iza Calzado’s success in TV, film, and the world of fashion.”
Inquirer, 2024. - Philippine Daily Inquirer
“Sofia Andres’ rise to stardom and endorsement deals with beauty brands.”
Inquirer, 2024. - GMA News
“Elisse Joson’s growing influence in TV and fashion.”
GMA News, 2024. - Preview Magazine
“Heaven Peralejo’s starring roles and endorsements make her a rising star in 2024.”
Preview, 2024. - FHM Philippines
“Glaiza de Castro’s acting and music ventures boost her earnings.”
FHM.ph, 2024.
The references provided are based on publicly available sources, and figures are estimates. Information may vary based on new contracts, endorsements, and projects.
About the Author
Miya Cassandra’s specialty in the gaming niche has allowed her to leverage her extensive internet marketing skills to specifically cater to the unique demands of the gaming industry. Her expertise encompasses promoting gaming platforms, engaging gamer communities, and strategizing content that resonates with both casual and hardcore gamers. This specialization has enabled her to craft highly targeted campaigns that boost user acquisition, retention, and monetization for various gaming products and services.
