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Discover the top 15 Gen Z fashion local brands in the Philippines for 2024, offering unique styles, sustainable fashion, and creative streetwear options!
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Fashion isn’t just about clothes—it’s about identity, creativity, and making a statement. The Filipino Gen Z crowd is leading the charge in blending street style, sustainable fashion, and cultural pride. Want to stay on top of what’s hot in the Philippines for 2024? Let’s dive into the Top 15 Gen Z Local Clothing Brands that are shaking up the fashion scene.
From Penshoppe’s trendy casuals to Don’t Blame The Kids (DBTK)’s edgy streetwear, these brands aren’t just about looking good—they’re about wearing who you are. Whether you’re a fan of minimalist designs, bold graphics, or sustainable, eco-friendly pieces, there’s something for everyone in this list.
🛍️ Curious about the price range? How about PHP 400 for a tee at Penshoppe or a statement jacket from Carl Jan Cruz for PHP 25,000? From budget-friendly streetwear to high-fashion avant-garde, you’ll find a range of options to suit every style and budget.
Top 15 Gen Z Fashion Local Brands
1. Penshoppe
Penshoppe has been a long-time favorite among Filipinos, offering a wide array of clothing, from casual wear to statement pieces. Its streetwear collections and collaborations with international celebrities keep it relevant to Gen Z.
Price Range: PHP 400 – PHP 1,800 (for casual tops, jeans, and accessories)
2. OXGN
Known for its edgy and urban fashion, OXGN is one of the go-to brands for young people. Its collections range from street-style graphic tees to trendy jackets and denim. They also often collaborate with local artists for exclusive collections.
Price Range: PHP 500 – PHP 2,500 (for graphic tees, denim, and jackets)
3. Bench
Bench has maintained its popularity across generations by consistently offering trendy, affordable clothing. Known for its casual pieces and collaborations with celebrities, Bench appeals to the fashion-forward Gen Z crowd.
Price Range: PHP 250 – PHP 3,000 (for everyday wear, jackets, and accessories)
4. Don’t Blame The Kids (DBTK)
DBTK is a homegrown streetwear brand known for its bold, graphic designs and strong community vibe. Gen Z loves it for its rebellious, expressive style and unique message.
Price Range: PHP 750 – PHP 4,390 (for graphic tees, hoodies, caps, and jackets)
5. Skoop
Skoop appeals to the minimalist yet modern aesthetic of Gen Z. Its simple, clean designs make it a favorite for those who want to make a subtle yet fashionable statement.
Price Range: PHP 500 – PHP 2,000 (for tees, hoodies, and caps)
6. Gnarly!
Gnarly! is a playful and quirky streetwear brand often inspired by pop culture. Its designs frequently feature cartoons, anime, and vibrant graphics, making it a hit among Gen Z.
Price Range: PHP 600 – PHP 1,800 (for graphic tees and hoodies)
7. Áraw
Áraw focuses on minimalistic and sustainable clothing. Using breathable fabrics and flowy silhouettes, the brand is perfect for the tropical Filipino climate while keeping a chic, understated vibe.
Price Range: PHP 1,200 – PHP 4,500 (for linen tops, dresses, and jumpsuits)
8. Carl Jan Cruz
For those who enjoy avant-garde fashion, Carl Jan Cruz offers experimental and deconstructed designs. Known for its androgynous and bold approach, this brand caters to Gen Z’s fashion-forward individuals.
Price Range: PHP 4,000 – PHP 25,000 (for deconstructed jackets, pants, and custom pieces)
9. ABAKADA
ABAKADA celebrates Filipino street culture through its clothing. Known for its varsity jackets and graphic tees, ABAKADA blends tradition with contemporary fashion, making it a perfect fit for Gen Z.
Price Range: PHP 700 – PHP 3,500 (for shirts, jackets, and hoodies)
10. Human
Human is known for its youthful, vibrant clothing, catering to Gen Z with affordable yet trendy pieces. From basics to streetwear, this brand is perfect for everyday wear.
Price Range: PHP 250 – PHP 1,500 (for casual wear and graphic tees)
11. Manila Meets LA
This brand merges the laid-back LA street style with Filipino culture, creating unique fashion pieces that appeal to global-minded Gen Z consumers.
Price Range: PHP 1,000 – PHP 5,000 (for casual streetwear and accessories)
12. Nick Automatic
Nick Automatic is known for its bold, graphic designs and frequent collaborations with local artists and musicians. It has a strong following among creative Gen Zers who enjoy fun, statement pieces.
Price Range: PHP 600 – PHP 2,000 (for graphic tees, hoodies, and caps)
13. Lazy Fare & Lucy in the Sky
These two brands cater to both basic and trendy fashion needs. Lazy Fare focuses on minimalist basics, while Lucy in the Sky provides more unique, fashion-forward pieces.
Price Range: PHP 500 – PHP 2,500 (for basic tops, dresses, and statement pieces)
14. Riotaso
Riotaso is a zero-waste brand that turns fabric scraps into stylish fashion pieces. It is popular among eco-conscious Gen Zers who want to make a statement while supporting sustainability.
Price Range: PHP 800 – PHP 3,500 (for unique, upcycled clothing and accessories)
15. Isla Project
Isla Project emphasizes Filipino culture in its streetwear, incorporating local motifs and designs into trendy pieces that resonate with the youth.
Price Range: PHP 700 – PHP 4,000 (for shirts, jackets, and cultural pieces)
Disclaimer
The information in this article is based on publicly available data from various sources as of 2024 and reflects general trends and price ranges for the featured brands. Prices may vary depending on the collection, location, and promotions at the time of purchase. Please refer to the official websites or retail stores of each brand for the most accurate and up-to-date details on product offerings and prices. Additionally, any opinions on the brands’ values, sustainability, and popularity are subjective and may differ based on individual experiences.
Conclusion
These Top 15 Gen Z Fashion Local Brands in the Philippines reflect the values of creativity, sustainability, and self-expression, making them popular among the younger generation. Whether you’re looking for budget-friendly streetwear, avant-garde fashion, or eco-conscious designs, these brands offer a wide range of options to suit every style. By supporting local fashion, Gen Z consumers are not only expressing their individuality but also embracing the rich Filipino culture.
Ready to refresh your wardrobe? Stay tuned as we explore each brand in detail, complete with price ranges, sustainability efforts, and more.
About the Author
Felicity is a seasoned eCommerce writer with 20 years of experience, known for crafting compelling content that drives conversions and enhances brand visibility. Her expertise spans various industries, including gaming, e-commerce, finance, travel, and lifestyle, allowing her to deliver highly targeted and engaging copy across multiple sectors. Felicity’s deep understanding of consumer behavior, SEO best practices, and persuasive writing techniques has made her a go-to professional for businesses aiming to elevate their online presence. Her ability to adapt content strategies to diverse industries makes her an invaluable asset to any eCommerce content plan, consistently driving results and fostering brand growth.
