Liza Soberano is one of the most admired, highest-paid actresses in the Philippines in 2024 and sought-after actresses in the Philippine entertainment industry.
With her captivating beauty, versatile acting skills, and strong sense of advocacy, Liza has become a prominent figure both locally and internationally.
This article explores Liza Soberano’s career, income, personal life, and her growing influence as a celebrity and social advocate.
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Table of Contents
Early Life and Career Beginnings
Childhood and Discovery
Hope Elizabeth “Liza” Soberano was born on January 4, 1998, in Santa Clara, California, to a Filipino father and an American mother. She moved to the Philippines when she was 10 years old to live with her father and was soon discovered by a talent scout. At the age of 13, Liza entered the world of showbiz, appearing in supporting roles in television shows and films. Her early performances caught the attention of producers, leading to more prominent roles.
Breakthrough Role
Liza’s big break came in 2014 when she was cast as the lead in the romantic comedy series “Forevermore,” alongside her onscreen partner Enrique Gil. Her portrayal of the character Agnes Calay quickly made her a fan favorite, and the chemistry between her and Enrique, collectively known as “LizQuen,” became a hit among viewers. This role catapulted her to stardom, and since then, Liza has consistently been one of the top actresses in the Philippines.
Liza Soberano’s Career and Income
Liza’s career extends beyond acting in television dramas and films. She has diversified her portfolio by entering the world of brand endorsements, business, and recently, Hollywood.
Film and TV Success
After her success in Forevermore, Liza continued to star in successful films and television series. Some of her most notable projects include:
- “Just The Way You Are” (2015)
- “Everyday I Love You” (2015)
- “My Ex and Whys” (2017) – which grossed over ₱400 million worldwide
- “Alone/Together” (2019) – another box office hit, earning more than ₱370 million
Liza’s acting roles in these films not only made her a household name but also significantly increased her earnings. With each new project, she solidified her place as one of the country’s top actresses.
Brand Endorsements
Liza Soberano is one of the most in-demand celebrity endorsers in the Philippines, thanks to her elegant and fresh image, combined with her strong influence among millennials and Gen Z. Her endorsements span a wide range of industries, from cosmetics and skincare to fashion and technology, making her a versatile ambassador for top-tier brands. With her immense popularity and relatable persona, Liza has secured lucrative contracts that significantly contribute to her income. Let’s take a closer look at some of her most notable endorsements:
1. Maybelline
Liza Soberano’s global appeal made her a perfect fit as a Maybelline ambassador. As the face of the popular cosmetics brand in the Philippines, Liza has fronted multiple campaigns, promoting their iconic products such as lipsticks, foundations, and mascaras. Her natural beauty, combined with her fresh, youthful charm, aligns well with Maybelline’s branding, which focuses on empowering young women to express themselves through beauty. Liza’s influence has helped Maybelline maintain its strong presence in the competitive beauty market, especially among younger consumers who look up to her as a beauty and fashion icon.
2. Olay
Known for her flawless and youthful complexion, Liza has also partnered with Olay, one of the world’s leading skincare brands. In her campaigns for Olay, Liza promotes the brand’s message of achieving healthy, radiant skin through consistent skincare routines. She has appeared in several commercials and digital ads, endorsing Olay’s anti-aging and skin-brightening products. Her endorsement of Olay emphasizes the importance of maintaining youthful skin, making her a credible and aspirational figure in the world of skincare. Her fresh-faced look and authentic beauty resonate with consumers who are looking for effective skincare solutions.
3. Bench
Liza Soberano’s collaboration with Bench, one of the Philippines’ leading fashion brands, further highlights her versatility as a model and fashion icon. As one of the faces of Bench, Liza has been featured in various advertising campaigns, print ads, and fashion shows. Her elegant and relatable image appeals to a broad audience, making her a key figure in promoting Bench’s clothing and lifestyle products. Her campaigns with Bench showcase her effortless style, making her a fashion inspiration for young Filipinos who aspire to her chic and laid-back aesthetic.
4. Huawei
Liza’s influence extends into the tech industry through her partnership with Huawei, a global leader in smartphone technology. As the face of Huawei’s campaigns in the Philippines, Liza promotes the brand’s innovative and cutting-edge smartphones, emphasizing their stylish design and advanced features. Her involvement in the tech industry demonstrates her adaptability as an endorser, as she connects with tech-savvy consumers looking for premium devices. Huawei’s decision to choose Liza as their brand ambassador reflects her strong influence among young professionals and digital natives who value both aesthetics and functionality in their gadgets.
5. Sunsilk
Liza’s long, shiny hair has become synonymous with Sunsilk, one of the top hair care brands in the country. Representing Sunsilk, Liza has been featured in numerous campaigns that highlight the brand’s promise of nourishing and strengthening hair. Her radiant hair has become a key visual in Sunsilk’s advertisements, making her an iconic figure in promoting the brand’s shampoo and conditioner lines. Liza’s endorsement emphasizes healthy hair as an important part of overall beauty, aligning with Sunsilk’s goal of empowering women to feel confident in their natural beauty.
Financial Impact of Liza Soberano’s Endorsements
These endorsement deals form a significant part of Liza Soberano’s overall income. Her contracts with major brands like Maybelline, Olay, and Huawei are estimated to be worth ₱5 to ₱15 million per year, depending on the scope and duration of the campaigns. The combination of her credibility, clean image, and widespread popularity makes her a top choice for brands looking to connect with a broad audience, particularly millennials and Gen Z consumers who admire her for both her talent and her relatable personality.
Why Brands Choose Liza Soberano:
- Elegance and Youthfulness: Liza embodies a perfect mix of elegance and youth, making her a versatile ambassador for both beauty and fashion brands.
- Massive Influence: Liza’s strong following among millennials and Gen Z gives her immense power to shape consumer behavior, especially in industries like beauty, fashion, and technology.
- Credibility and Trust: Known for her clean, wholesome image, Liza exudes authenticity, making her a reliable choice for brands that value trust and integrity.
- International Appeal: As a Filipino-American actress with global ambitions, Liza’s reach extends beyond the Philippines, making her attractive to international brands seeking to expand in Southeast Asia.
Summary of Liza Soberano’s Major Endorsements:
| Brand | Product Category | Estimated Annual Earnings (PHP) |
|---|---|---|
| Maybelline | Cosmetics | ₱10 – ₱15 million |
| Olay | Skincare | ₱8 – ₱12 million |
| Bench | Fashion | ₱5 – ₱10 million |
| Huawei | Technology (Smartphones) | ₱7 – ₱10 million |
| Sunsilk | Hair Care | ₱5 – ₱8 million |
Liza Soberano’s strong influence, elegance, and youthful appeal make her one of the most sought-after endorsers in the Philippines. Her partnerships with top brands like Maybelline, Olay, Bench, Huawei, and Sunsilk demonstrate her versatility as an ambassador and her ability to connect with diverse audiences. With estimated annual endorsement earnings of ₱50 to ₱100 million, Liza remains a powerful force in the advertising world, helping brands achieve success while solidifying her position as one of the top celebrities in the country.
Estimated Income Breakdown
| Source | Estimated Earnings (PHP) |
|---|---|
| TV and Movie Projects | ₱8 – ₱15 million/movie |
| Endorsements | ₱50 – ₱100 million/year |
| Business Ventures | ₱5 – ₱10 million/year |
Business Ventures
Liza has also ventured into the business world. Together with her boyfriend and co-star Enrique Gil, she launched Hope Wellness, a wellness spa that offers services aimed at promoting health and relaxation. This business venture is one of the ways Liza is preparing for her future beyond showbiz.
Total Estimated Net Worth
Thanks to her acting roles, endorsements, and business ventures, Liza Soberano’s net worth is estimated to be ₱500 million to ₱600 million, making her one of the richest young actresses in the Philippines.
Personal Life
Family and Relationships
Liza maintains a close relationship with her family, particularly her father, who played a significant role in her upbringing after she moved to the Philippines. She has been in a long-term relationship with her on-screen partner, Enrique Gil, and the couple has been one of the most beloved celebrity pairs in the country.
Advocacy and Philanthropy
Liza has grown increasingly vocal about social issues, using her platform to advocate for mental health awareness, education, and women’s rights. She has been involved in various philanthropic efforts, helping marginalized communities and supporting youth empowerment programs. In 2020, Liza became a Save the Children Philippines ambassador, where she actively raises awareness about children’s rights and education.
Hollywood Pursuits
In recent years, Liza has expressed her desire to expand her career internationally. She signed with a Hollywood talent agency, which represents global stars, signaling her ambition to break into the international entertainment industry. Liza’s pursuit of a global career reflects her determination to evolve as an artist and reach new heights.
Achievements and Awards
Acting Awards
Liza Soberano’s performances have earned her numerous accolades, including:
- GMMSF Box Office Entertainment Award for Most Popular Love Team (with Enrique Gil)
- FAMAS Award nominations for her roles in My Ex and Whys and Alone/Together
- Star Cinema’s Phenomenal Box Office Star Award for My Ex and Whys
Her consistent box office success and critical acclaim have cemented her as one of the most talented actresses of her generation.
Social Media Influence
With over 16 million Instagram followers, Liza is a major influencer in the digital world. Her posts often receive millions of likes and comments, and she has used her platform to engage with fans and promote causes she cares about.
Why Liza Soberano Remains on Top
1. Versatility and Talent
Liza’s ability to take on diverse roles, from rom-coms to drama, makes her a versatile actress who resonates with a broad audience. Her acting skills and commitment to her craft have been consistently praised by fans and critics alike.
2. Strong Endorsement Deals
Liza’s association with top brands such as Maybelline, Huawei, and Sunsilk speaks to her marketability and strong presence in the commercial space. These endorsements are a key driver of her financial success.
3. Social Advocacy
In recent years, Liza has become a leading voice in advocating for social change. Her involvement in education, mental health, and children’s rights has added depth to her public image and made her an influential figure beyond entertainment.
Generative SEO-Optimized Takeaways
- Liza Soberano’s net worth is estimated at ₱500 million to ₱600 million, with earnings from movies, television, and endorsements.
- Her most notable brand endorsements include Maybelline, Bench, Huawei, Sunsilk, and Olay.
- Liza’s growing advocacy for social causes, along with her desire to pursue a Hollywood career, showcases her ambition to expand her influence beyond the Philippine entertainment industry.
Conclusion
Liza Soberano’s journey from a young star in the Philippines to a potential global icon is a testament to her talent, hard work, and dedication. With her acting success, influential endorsements, and strong advocacy work, Liza remains a powerful force in both the entertainment and social spheres. As she sets her sights on Hollywood, Liza Soberano is poised to continue her upward trajectory and further solidify her legacy as one of the Philippines’ most beloved stars.
References:
- Philippine Entertainment Portal. (2023). Liza Soberano: From Local Stardom to International Dreams.
- ABS-CBN News. (2024). Liza Soberano’s Brand Endorsements and Advocacy.
- Save the Children Philippines. (2024). Liza Soberano’s Role as a Youth Advocate and Ambassador.
About the Author
Miya Cassandra’s specialty in the gaming niche has allowed her to leverage her extensive internet marketing skills to specifically cater to the unique demands of the gaming industry. Her expertise encompasses promoting gaming platforms, engaging gamer communities, and strategizing content that resonates with both casual and hardcore gamers. This specialization has enabled her to craft highly targeted campaigns that boost user acquisition, retention, and monetization for various gaming products and services.
